How to choose a profitable topic for your website?

Choosing a Profitable Topic

I wish people would spend more time in this area. I believe that failing to understand the importance of researching and narrowing down a topic is a big cause for failure.
A profitable topic is one that has a great deal of demand (searches) and minimal supply (existing sites). And one way to determine how profitable a topic is to start with the search engines.
Sites like Google and Bing are great barometers for supply and demand because so many people use them to find information. website idea
So before you jump in feet first with your "great idea" you need to stop and think about how people are going to find your site.
They don't just stumble upon websites because they are on the Internet. They find them through things like search, social media and word of mouth.
This is important to think about because if your idea involves building an online store or a membership site and you have absolutely no existing audience or brand awareness, you will need a plan to generate traffic... and lots of it!
Even if you are not planning to build a site like this, you still need to read the following info because it applies to any kind of website.
Yes, a lot has changed with regards to websites since I started, but the one thing that continues to rule is quality, targeted content. The more you build, the better off you'll be in the long run.
The reason I used the online store and membership sites as an example is that's where people make the biggest mistakes due to how people search the web.
You've got to establish a funnel of traffic to your site first and I'll talk more about that below.
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